SSENSE is an online multi-brand retailer based in Montreal, Canada that sells products from a selection of luxury, streetwear, and avant-garde designer brands from Versace to Valentino to Vans by operating at the intersection of culture, community, and commerce. It offers 70000 products from over 700 brands of luxury designer clothing for men and women. The products of this brand are completely authentic as the company receives all its products directly from the suppliers, designers, and brands themselves. Thus, SSENSE aimed to make luxury more accessible to a new generation of consumers and created content to increase loyalty in its customers.